Offer ads that run alongside posts that get positive responses Additionally, reactions give Facebook the potential to offer its advertisers the ability to run ads alongside posts that have generated positive reactions. “Even if the content is unrelated, an ad running alongside a message that makes people mad or sad could make them psychologically less open to the ad,” Narayan added. 8. Encourage brands to boost posts that get likes or impressions Facebook could also encourage advertisers to boost their own popular posts to ensure content users like most are seen by the widest possible audience. "Facebook could even potentially allow auto-boost options down the line," Narayan said. “So when an organic post receives relatively more Loves and Wows, the paid promotion will automatically start once a certain threshold of positive reactions is reached.
Earn more money And, as ads become more targeted and optimized, Narayan said Facebook could even charge more for inventory image masking service and increase revenue from promoted posts while allowing brands to experiment with promoting posts based on audience reactions. Advertising Continue reading below 10. Demonstrate value to advertisers According to Samantha Kretmar, social research analyst at intent-based digital marketing firm Acronym Media, reaction buttons are just another way Facebook is trying to demonstrate the value of engagement to advertisers. “While the value of a Facebook Like post or a new account follower has been questioned, I think Facebook sees reaction buttons as a way to try to demonstrate a more interesting form of engagement from the user, which means brands have the ability to better understand exactly how their customers are reacting to their content with something as clear as a happy or sad face,” she says.
In reality, I don't think the click of a feedback button represents a type of engagement that has more value for marketers or solves the problems that marketers frequently face, which returns to the question of the value of commitments in the first. place." Additionally, Kretmar said this type of interaction could ultimately give brands less insight into users, as users simply respond with the press of a button rather than explaining their responses in comments. Advertising Continue reading below “Furthermore, with dramatic advances in machine learning and the ability of social listening software to measure things like sentiment, written responses and user engagements are proving very valuable and written content offers a solid source of analysis,” Kretmar said. “I find it hard to imagine capturing the same depth of insight or understanding of reactions.