evels outside of the main navigation - or you'll reduce the overall strength of the most important pages. (i.e., the pages that need the most weight to rank). You should keep your navigation clean and use the most appropriate anchor text for the link target, as long as it reads well for humans. While a clean, well-optimized internal linking structure isn't a magic bullet to get you to the top of the rankings, it's essential to get the most out of your website, rank it for the widest range of terms and even helping
your visitors get from point A to point B (hopefully your “Thank you for buying your widgets from us” page) as quickly and easily as possible. The opinions fax number list expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here. Home page Articles SEO With Panda in stealth mode, why Google's quality updates should be on your algorithmic radar [Part 1]
With Panda in stealth mode, why Google's quality updates should be on your algorithmic radar [Part 1] Posted: 2020-11-18 google-quality-updates-phantom-lg In May 2015, I discovered a major algorithm update which I called “Phantom 2”. It ended up being a huge update that impacted many websites around the world. I will explain why it was named “2” and not “1” soon. Google initially denied there was an update in early May 2015, but eventually explained that it had indeed rolled one out.